I've been entirely loyal to the Apple iPod and iTunes in all my dealings with digital music. Along with millions of others, the convenience of automatic sync and the familiarity of the interface have kept me in the Apple fold for years. However, there's one problem with the iPod.
It sounds shit.
I've tried various headphones, the different EQ settings, changing the quality of the music files and so on, but it still sounds tinny and thin. So, having read about the brilliant sound offered by Sony music players, I thought - fuck it - let's take a punt.
Does S-Series Stand For 'Software Sucks'?
First impressions weren't good. Sony supply no software for Macs, so you drag and drop the music you want from iTunes to the player on your desktop. It can't handle playlists (which is annoying, as I love my playlists) and there are naming issues with some files. Altogether pretty poor.
However, once the music is on the Walkman, the interface is simple enough and my music sounds bloody amazing. It's like going from mono to stereo. I wandered around WGC for an hour just listening and loving it. So, result for Sony there. It makes the crappy lack of sync worth putting up with - just about.
As a PS3 - and now Walkman - owner, it's clear to me why Sony are in trouble. It's software. Sony is woefully lagging in this area (hence this painfully on-target spoof by the Onion: http://bit.ly/2gQCZI).
Up the Amazon MP3 Store Without a Paddle
My other experiment was buying digital music from Amazon. This wasn't frustrating like the Sony experience, just scary. You install a little download app and pay as usual, but then nothing appears to suggest that the music download is actually happening. After a brief moment of panic, I had to find the app in Finder and open it to see that - thank fuck - the music I bought is actually downloading and going into my iTunes library. And it seems to download the same tracks twice, which is odd (maybe back-up files?). Anyway, the lovely straightforwardness of iTunes wins out again - not sure I'll buy from Amazon again, frankly, despite some music being slightly cheaper.
So, in conclusion, it's easy to see why iTunes - the simplicity and seamlessness - makes Apple market leader, despite price and even sound quality. Time companies with superior hardware, like Sony, or pricing, like Amazon, developed the user experience to match.
