The Sony S-Series, Amazon and Apple Music Experience: It's the Software, Stupid.

I spent yesterday grappling with new things in digital music today. I bought a Sony S-Series Walkman (the memorably named NWZ-S638F) AND downloaded music from Amazon. Totally out of my iPod/iTunes comfort zone. And like anyone in new territory, I'm still navigating nervously.

I've been entirely loyal to the Apple iPod and iTunes in all my dealings with digital music. Along with millions of others, the convenience of automatic sync and the familiarity of the interface have kept me in the Apple fold for years. However, there's one problem with the iPod.

It sounds shit.

I've tried various headphones, the different EQ settings, changing the quality of the music files and so on, but it still sounds tinny and thin. So, having read about the brilliant sound offered by Sony music players, I thought - fuck it - let's take a punt.

Does S-Series Stand For 'Software Sucks'?

First impressions weren't good. Sony supply no software for Macs, so you drag and drop the music you want from iTunes to the player on your desktop. It can't handle playlists (which is annoying, as I love my playlists) and there are naming issues with some files. Altogether pretty poor.

However, once the music is on the Walkman, the interface is simple enough and my music sounds bloody amazing. It's like going from mono to stereo. I wandered around WGC for an hour just listening and loving it. So, result for Sony there. It makes the crappy lack of sync worth putting up with - just about.

As a PS3 - and now Walkman - owner, it's clear to me why Sony are in trouble. It's software. Sony is woefully lagging in this area (hence this painfully on-target spoof by the Onion: http://bit.ly/2gQCZI).

Up the Amazon MP3 Store Without a Paddle

My other experiment was buying digital music from Amazon. This wasn't frustrating like the Sony experience, just scary. You install a little download app and pay as usual, but then nothing appears to suggest that the music download is actually happening. After a brief moment of panic, I had to find the app in Finder and open it to see that - thank fuck - the music I bought is actually downloading and going into my iTunes library. And it seems to download the same tracks twice, which is odd (maybe back-up files?). Anyway, the lovely straightforwardness of iTunes wins out again - not sure I'll buy from Amazon again, frankly, despite some music being slightly cheaper.

So, in conclusion, it's easy to see why iTunes - the simplicity and seamlessness - makes Apple market leader, despite price and even sound quality. Time companies with superior hardware, like Sony, or pricing, like Amazon, developed the user experience to match.

Demented Weekend of TV Psychosis: Blog Therapy Begins after Retail Therapy Goes Wrong

I’ve been forced to take a long hard look at behaviour I’m doomed to repeat over the Bank Holiday weekend. I’m no psychoanalyst, but I can tell that my consumer urges are particularly demented. Am I typical or is my shopping psychopathology commonplace? This is the question I repeatedly ask myself.

This long weekend’s madness started with GTA4. We have a perfectly serviceable 26 inch (funny how tellies have remained Imperial) HD TV, but I was having to get up close to it to see the game properly. This pops a little thought into my head: “Need a bigger telly”. Once it got in there, the usual pattern of behaviour begins. It starts with the online ‘research’ and idle searches on Amazon and Play.com. This goes on for a couple of weeks.

OK, fast forward to the wet miserable Bank Holiday; 3 kids running wild around the house. Nothing to do in Welwyn Garden City except look around the shops. I find myself nosing around the televisions in John Lewis, the Sony Centre and Argos. Set myself an imaginary budget. The desire begins to build. Is it going to be the Sony with its Bravia Engine or LG with 1080 ‘true’ HD input? Do I really understand what a 7000: 1 contrast ratio actually is? Should I spend more at John Lewis for the 5 year warranty? I circle dementedly like a squirrel trying to get at nuts in a bird feeder.

Frankie, my astute 7 year old son, summed up my state of mind when he said that once I’d got the new telly I’d keep buying bigger ones until I had to buy a bigger house to accommodate them. He knows me far too well!

Matters are brewing nicely by the time we all go out to a coffee bar for breakfast yesterday. My wife seems to have accepted that my urge is unstoppable and wisely sanctions the purchase. I opt for the Sony, but the Sony Centre hasn’t got the right model in stock (even though it’s the headline item in their display, with balloons all over it screaming ‘Bank Holiday deal!’) and then the salesman pisses me off by trying to push a more expensive model.

So it’s back to Argos, but Stan is getting fed up with being in his pushchair. Em suggests we head back to the house to release the irate toddler, but my consumer lust is so strong I get shirty with her for cramping my style. Can’t she see I must have a new TV to the demented exclusion of all other considerations?! Unforgivably, I have a subdued tantrum, but head back grumbling anyway, like a big sulky only-boy child…

…only to make another foray to Argos in the afternoon! Following additional online research, I buy the Sony, then Frankie, Mila and I cart it back to the house in a shopping trolley.

I hold the joyful unboxing ceremony in the living room, plug the shiny new TV in and switch it on. Nothing happens. I try plugging it into another socket. Dead. Jesus, after an entire weekend of growing obsessive mania, my chosen television doesn’t fucking work! Not only that, Argos is about to shut and I have to get Mila and Frankie back to my ex-wife in London.

I pack the TV up again in a frenzy and rush back to Argos in a panic. Anxiety is enhanced by the rain starting to pour down when I’m halfway there. I imagine an invalidated warranty due to water damage.

I make it safely to Argos, where a disinterested member of the sales staff limply goes through the returns process. They haven’t got any more Sonys in stock (but I must walk away with a TV NOW!), so I go for the LG (1080 input). Wheel it back, exhausted by anxiety and physical exertion. Thank god, this one works and the picture looks great!

Of course, now I’m getting cognitive dissonance over my choice. I now find that 1080 input doesn’t mean it’s ‘true HD’, so maybe I should have waited for the Sony with 9000: 1 contrast ratio?

That’s the trouble with psychosis – it’s never bloody over!